LinkedIn for enterprise software companies
LinkedIn Lead Generation for Enterprise Software Companies
In short
LinkedIn Lead Generation for enterprise software companies means linkedIn prospecting campaigns that engage target buyers and turn social touchpoints into conversations, built around the buyers, deal sizes and objections specific to enterprise software companies. Account based outbound fits best, coordinating email, phone and LinkedIn across several contacts inside each target account.
Pipeline challenges for enterprise software companies
- Large buying committees and long cycles
- Procurement and security gates on every deal
- Reaching the real economic buyer is hard
Who we reach inside enterprise software companies
VP SalesChief Revenue OfficerEnterprise Account DirectorVP OperationsC suite sponsor
Deal size
Five to six figures and up annually
Sales cycle
Multiple quarters with committee and procurement
Buying motion
Complex multi threaded enterprise sale
Messaging that lands with enterprise software companies
- Tailor to the specific account and its initiatives
- Multi thread across the buying committee
- Lead with enterprise grade proof and outcomes
Timing signals we watch
- New executive sponsor
- Digital transformation programs
- Funding or acquisition
- Public strategic initiatives
Where we source and enrich
- Org charts
- Executive announcements
- Initiative press
- Procurement signals
Objections we plan for
- We have a vendor for that
- You need to go through procurement
- This requires sign off from several teams
What the LinkedIn Lead Generation program includes
- Profile positioning guidance
- Targeted connection campaigns
- Conversational message sequences
- Engagement with prospect activity
- Qualification and handoff
- Reporting on connections and conversations
Frequently asked questions
What outbound approach fits enterprise software sales?+
Account based outbound. Enterprise deals involve committees and long cycles, so coordinated multi contact outreach into a named list of accounts outperforms broad single contact prospecting.
Does LinkedIn outreach work better than cold email?+
They reach buyers in different moments. LinkedIn adds credibility and a warmer first touch, while email scales volume. The strongest programs run them together against one target list.
Keep exploring
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