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Outreach Engine

Account based outbound

Turn your target accounts into qualified pipeline.

Outreach Engine combines account based outreach, cold email, LinkedIn, calling and custom data to generate qualified sales conversations with the companies you want to reach.

Your team picks the market. We build the lists, infrastructure, messaging, campaigns, calling, follow up and optimization required to turn those accounts into pipeline.

Build my pipelineSee how it works
Verified

$10M+

accepted pipeline for OR Trax168 demos, $2M+ closed, verified by the client on videoRead the story

Trusted by 100+ B2B companies, including one acquired by UKG and one acquired by Banyan Capital.

Built for both teams

One outbound engine. Built for Sales and Marketing.

For Marketing

Turn target account lists into measurable engagement and qualified pipeline.

Launch account based campaigns across email, LinkedIn and phone without adding another internal team.

See the Marketing program

For Sales

Give your sales team more qualified conversations with the accounts they actually want to close.

We handle prospecting, outreach, follow up and meeting generation so your reps can focus on selling.

See the Sales program

Client story

OR Trax needed enterprise meetings in a market with fragmented buying committees.

168
Demos booked since January 2025
$10M+
In accepted pipeline
$2M+
In closed revenue

The constraint

Extremely hard to reach industry with fragmented buying committees across hospitals and local surgery centers.

What we changed

Built the playbook for cold calling, cold LinkedIn, and cold email, plus messaging documentation, and supported an events marketing motion alongside the internal team. Ran multi-channel outbound across phone, LinkedIn and email with structured messaging playbooks, plus pre-event and post-event outreach to convert booth traffic.

Outreach Engine was able to get all our sales people enterprise level meetings that closed within 4 weeks.
Eddie Burchfield, Head of Sales and Marketing, OR Trax
Read the full storyAll client results

Eddie Burchfield, Head of Sales and Marketing on the program, in their own words.

The problem

Your TAM is not the problem. Reaching it is.

Why target accounts stay out of pipeline

  • Your buyers are harder to reach than ever.
  • Cold email alone is not enough.
  • SDRs cannot consistently reach the entire buying committee.
  • Marketing campaigns generate engagement without always creating conversations.
  • And your best target accounts often never make it into your pipeline.

Outreach Engine solves the execution gap.

Reported symptoms and the constraints that typically cause them
What you seeWhat is usually causing it
Low reply ratesPoor targeting, irrelevant messaging, weak offer, bad deliverability
Meetings are booked but rejectedLoose qualification, wrong personas, poor handoff, weak discovery
Interested prospects disappearSlow follow up, single channel outreach, unclear next steps, no urgency
Pipeline keeps slippingWeak stage definitions, missing stakeholders, poor deal inspection, incomplete CRM data

We diagnose before we prescribe.

The engine

One engine. Multiple channels. More pipeline.

Everything operates as one coordinated outbound engine, owned by one team.

How pipeline generation works

For ABM teams

ABM does not stop at identifying accounts.

Most B2B companies already know the accounts they want. The harder part is getting those accounts to engage.

Outreach Engine adds an outbound execution layer to your ABM strategy. We identify the buying committee inside each target account and coordinate personalized outreach across email, LinkedIn and phone.

The result is more account engagement and more opportunities for Sales.

Account based marketingAccount based outbound
  1. 1Target accounts
  2. 2Buying committee mapping
  3. 3Email, LinkedIn and calling
  4. 4Account engagement
  5. 5Qualified conversations
  6. 6Pipeline

The difference

Not another appointment setting agency.

Typical lead generation agency

  1. 1Find contacts
  2. 2Send cold emails
  3. 3Book meetings

Measured by meetings booked.

Outreach Engine

  1. 1Define target accounts
  2. 2Map buying committees
  3. 3Build and enrich account data
  4. 4Develop persona specific messaging
  5. 5Coordinate email, LinkedIn and calling
  6. 6Manage replies and engagement
  7. 7Qualify opportunities
  8. 8Feed conversations to Sales
  9. 9Optimize campaigns based on account engagement

Closer to an outsourced pipeline engine than traditional appointment setting. See the full comparison

The operating system

A 90 day cycle that installs the system, then runs it.

This is the process we use to produce measurable evidence and build a repeatable system. We do not guarantee predictable revenue in 90 days. We install the system that makes it possible.

  1. Audit and Diagnosis

    Days 1 to 15

    Baseline the current revenue system. Analyze ICP, offer, data, infrastructure, messaging, channels, follow up, sales process, CRM, and reporting. Develop bottleneck hypotheses.

  2. Revenue Buildout

    Days 16 to 30

    Build the targeting model, contact data, outbound infrastructure, sequences, call scripts, LinkedIn plays, qualification rules, workflows, and reporting required for execution.

  3. Controlled Execution

    Days 31 to 60

    Run coordinated multichannel tests. Review market feedback weekly. Iterate on targeting, messaging, and offers based on what the market is telling us.

  4. Optimize and Scale

    Days 61 to 90

    Optimize the winning programs. Expand coverage. Document the operating cadence. Establish reporting the sales team can operate against.

    See the full 90 day cycle

In their words

What clients say about the program.

Outreach Engine was able to get all our sales people enterprise level meetings that closed within 4 weeks!
Eddie BurchfieldHead of Sales and Marketing, OR Trax
We got 80 meetings in 3 months working with Outreach Engine, and closed over $100,000 in net new revenue.
MelissaDirector of Sales, Beyond BookSmart
Outreach Engine was the only service able to get us outbound meetings. We were averaging 20+ meetings a month. Increasing budget to them was a no brainer.
Elijah H.Head of Growth, UKG
Out of all the agencies we worked with, they got us meetings in the first week, and kept getting us meetings consistently.
Christopher L.VP of Growth, Built Right
Check out more client testimonials

Research

Buyers avoid reps early, then want a real conversation.

Current research explains why reaching the right people at the right accounts has become the constraint on pipeline.

See the full research library

What we run

One team across every channel your buyers answer.

All services

What the work produces

The documents a program actually runs on.

Outbound gets sold as activity. It is actually a set of documents that either exist or do not: a map of what is constraining pipeline, and an agreement about what will be measured before anything is sent. Both of these are produced in the first 30 days.

revenue-audit / bottleneck-mapFramework
Bottleneck diagnosis. The framework used in every program, shown without client data.
Reported symptomCandidate constraints
Low reply ratesPoor targeting, irrelevant messaging, weak offer, bad deliverability
Meetings are booked but rejectedLoose qualification, wrong personas, poor handoff, weak discovery
Interested prospects disappearSlow follow up, single channel outreach, unclear next steps, no urgency
Pipeline keeps slippingWeak stage definitions, missing stakeholders, poor deal inspection, incomplete CRM data
Bottleneck diagnosis. Produced in the first 15 days. Every symptom the client reports is mapped to the constraints that actually cause it, so the program fixes a cause rather than adding volume on top of a broken step.
reporting / measurement-frameFramework
Measurement frame. The framework used in every program, shown without client data.
LayerWhat we track
InputsData accuracy, account coverage, deliverability, and infrastructure health.
Market SignalReplies, positive replies, objections, persona engagement, and channel performance.
PipelineQualified meetings, show rates, opportunity creation, stage progression, and pipeline value.
System PerformanceFollow up completion, sales handoff, CRM hygiene, and forecast visibility.
Measurement frame. The four layers every program reports against, agreed before launch. Inputs and market signal move first; pipeline and system performance follow. Agreeing this upfront is what stops a program being judged on the wrong number in month one.

Fit

Who this works for, and who it does not.

A managed revenue program is a poor purchase for some companies. It is cheaper for both of us to establish that on a 30 minute call than three months into a engagement.

A good fit

  • Established B2B companies
  • High value products or services
  • Clear customer outcomes
  • Leadership willing to test and improve positioning
  • Teams that need pipeline but lack a complete outbound function
  • Companies with existing outbound that is not producing consistently

Not a fit

  • Companies searching for purchased leads only
  • Businesses without a proven offer
  • Teams unwilling to participate in sales feedback
  • Companies expecting instant revenue without testing or iteration
  • Very low ticket products that cannot support a managed revenue program

Straight answers

The questions we get before anyone books.

Is Outreach Engine an ABM agency?

Outreach Engine is ABM execution as a service, not ABM software and not a full service ABM agency. Your team sets the target account strategy; we run the outbound layer that reaches the buying committee inside those accounts and turns them into qualified conversations for Sales.

How is this different from hiring my own SDRs?

Hiring means recruiting, ramp time, management and tooling before the first meeting lands. A managed program starts producing outreach in weeks and carries the infrastructure and management for you.

What does this cost compared to an in house SDR team?

A managed program is a single monthly fee that covers strategy, data, infrastructure, sending and management. An in house team adds salary, commission, tooling and management overhead per rep before pipeline appears.

How fast does a program produce meetings?

Infrastructure and targeting are typically ready in the first few weeks, with the first booked meetings following shortly after launch as messaging is tuned against real replies. We do not promise predictable revenue in 90 days. We install the system that makes it possible.

What if the problem is not outbound at all?

Then we say so. The audit exists to find the real constraint, and sometimes that is the offer, the qualification bar or the sales process rather than the top of the funnel. We diagnose before we prescribe.

Next step

Find what is preventing your pipeline from growing.

We will review your target market and current outbound, identify what is keeping target accounts out of your pipeline, and determine whether an account based outbound program is the right model for your company.

Build my pipeline

No generic lead generation pitch. We start with the system.

Who it is for
Revenue leaders at established B2B companies who need pipeline and either lack a complete outbound function or have one that is not producing consistently.
How long
30 minutes.
What we review
Your current revenue system: ICP, offer, data, infrastructure, messaging, channels, follow up, handoffs and reporting. We identify the most likely bottlenecks.
What you leave with
A clear view of the outbound motion that fits your market, and an honest read on whether Revenue as a Service is the right model for your company.
What to prepare
Nothing formal. Bring your ideal customer profile, your deal size, and where you think pipeline is leaking today.
Who is not a fit
Companies looking to buy a list of leads, teams without a proven offer, and low ticket products that cannot support a managed revenue program.