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Outreach Engine

Lead Gen

B2B Lead Generation

What it is

B2B lead generation is the process of identifying target accounts, discovering the right contacts inside them, and creating qualified sales opportunities through outreach. Done well it is a system of targeting, messaging and follow up rather than a one time list of names.

Find the right companies and people and turn them into real sales conversations.

What is included

  • Ideal customer profile and segmentation
  • Target account and contact list building
  • Prospect research and enrichment
  • Multi channel outreach
  • Qualification against your criteria
  • Handoff of meeting ready opportunities

How it works

  1. 01

    Define the ICP

    Agree on the accounts and titles worth pursuing.

  2. 02

    Build the list

    Source and verify contacts that fit the profile.

  3. 03

    Reach out

    Run sequenced outreach across the channels that fit the audience.

  4. 04

    Qualify

    Filter responses against your qualification criteria.

  5. 05

    Hand off

    Pass qualified opportunities to your closers.

Best fit

  • Teams with closers but no top of funnel
  • Companies entering a new segment
  • New offers that need market validation

What it moves

  • Qualified leads
  • Reply rate
  • Meeting rate
  • Lead to opportunity rate

Built for your industry

Lead Gen for B2B SaaS companiesSoftware companies that sell to other businesses and live or die by predictable pipeline and efficient growth.Lead Gen for recruiting and staffing firmsFirms that win on placements and need a steady flow of new client companies, not just candidates.Lead Gen for professional services firmsConsulting and advisory firms whose senior people are the product and have little time to prospect.Lead Gen for marketing agenciesAgencies that are excellent at delivering client work but inconsistent at filling their own new business pipeline.Lead Gen for AI software companiesCompanies selling AI products into the enterprise, where the category is crowded and buyers are skeptical of hype.Lead Gen for sales technology companiesVendors selling to sales leaders who are themselves expert at outbound and judge every message they receive.Lead Gen for marketing technology companiesMarTech vendors selling into marketing teams under pressure to prove pipeline contribution.Lead Gen for HR technology companiesHR and people platform vendors selling into cautious, compliance aware buying committees.

Frequently asked questions

Will these be qualified leads or just a list?+

The deliverable is qualified conversations, not raw lists. Contacts are filtered against your criteria before anything reaches your calendar.

What makes a B2B lead qualified?+

A qualified lead matches your ideal customer profile, has a relevant need or trigger, and has agreed to a conversation. Qualification criteria are set with you before outreach begins.

Related services

SDR OutsourcingDedicated sales development resources that prospect, qualify, manage outreach and book meetings as an extension of your team.Prospect Data & ResearchContact discovery, list building, ICP development and sales intelligence that feeds every outbound channel.Appointment SettingMulti channel programs designed to put qualified sales conversations directly on your calendar.

Ready to turn cold prospects into booked meetings?

Get a pipeline plan built around your ICP, your deal size and the channels your buyers actually answer.

Book a Revenue Audit